Kronenbourg 1664 Blanc, the modern, fruity and refreshing wheat beer, is turning the year-end celebrations up a notch the French way by launching its ‘Pause for a Blue Christmas’ campaign, encouraging Malaysians to hit the pause button and enjoy every little yet precious moments this festive season.
It was a massive crowd at the launch event at Nicsmann 1940s by Lewré on the Park in Starling Mall last Friday. Aptly themed a Blue Christmas iconic to Kronenbourg 1664 Blanc’s blue facade, there was a magnificent blue Christmas tree made entirely out of Kronenbourg 1664 Blanc blue bottles which came to life in all its glory via a ‘Christmas Tree Lighting Ceremony’ officiated by Lars Lehmann, Managing Director of Carlsberg Malaysia.
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| L-R Chew Hoy Ping, Felicia Teh, Lars Lehmann, Pearl Lai & Charles Wong |
With the launch of ‘Pause for Le Moment’ last July, the Kronenbourg team is once again advocating the same message this Christmas, and that is to allow consumers to appreciate all the little quality moments life has to offer just like the French do this Christmas.
“Similarly this Christmas, we want to advocate the same message but in a festive manner to create an equally memorable brand experience that is highly ownable and distinctive to Kronenbourg 1664 Blanc. The brand advocates making deliberate choices about what we want from life and how we want to spend our time spreading the Christmas cheer and relishing this festive season with our loved ones.” Lehmann said.
Emulating ‘Christmas à la française’ where the festive season stretches out over weeks, ‘Pause for a Blue Christmas’ will see different initiatives rolled out early in the month of December right up to Christmas day itself. Among exciting and engaging activities lined up during the campaign month includes a once-in-a-lifetime chance of being in a giant roving snow globe.
Set to visit selected bars and restaurants, this unique opportunity will allow fans to experience the holiday fun in a ‘magical wonderland’ with Christmas icons, including a Blue Santa and Santarinas. Fret not, the list of places of the visiting Snow Globe is detailed at the end of my post! Fans will be able to capture their picturesque moments during these visits as well as enjoy exclusive Christmas promotions at these outlets throughout December 2017.
On December 22, the ‘Pause for a Blue Christmas’ campaign will culminate in the Christmas party of the year taking place at Tom, Dick and Harry's @ Oasis, Ara Damansara. Opened to the public, the party allows fans of Kronenbourg 1664 Blanc fully immerse themselves in the spirit of Christmas through the concept of a ‘Blue Christmas Town‘, complete with a majestic 18-foot tall Christmas tree made entirely out of 1,700 Kronenbourg 1664 Blanc blue bottles, jazz performances and carolers singing Christmas tunes joyously among others.
A 12-day ‘Pause for a Blue Christmas’ social countdown challenge series will also be running on Kronenbourg 1664 Blanc’s Facebook page leading up to the big party. Consumers who participate will be eligible to win food and drink coupons redeemable during the ‘Pause for a Blue Christmas’ party. On top of that, all through December, exclusive 4-bottle Christmas Gift-packs will be available at leading supermarkets and hypermarkets, making them the perfect gifts for friends and family.
On December 22, the ‘Pause for a Blue Christmas’ campaign will culminate in the Christmas party of the year taking place at Tom, Dick and Harry's @ Oasis, Ara Damansara. Opened to the public, the party allows fans of Kronenbourg 1664 Blanc fully immerse themselves in the spirit of Christmas through the concept of a ‘Blue Christmas Town‘, complete with a majestic 18-foot tall Christmas tree made entirely out of 1,700 Kronenbourg 1664 Blanc blue bottles, jazz performances and carolers singing Christmas tunes joyously among others.
A 12-day ‘Pause for a Blue Christmas’ social countdown challenge series will also be running on Kronenbourg 1664 Blanc’s Facebook page leading up to the big party. Consumers who participate will be eligible to win food and drink coupons redeemable during the ‘Pause for a Blue Christmas’ party. On top of that, all through December, exclusive 4-bottle Christmas Gift-packs will be available at leading supermarkets and hypermarkets, making them the perfect gifts for friends and family.
KRONENBOURG 1664 BLANC ‘PAUSE FOR A BLUE CHRISTMAS’ ROVING SNOW GLOBE SCHEDULE
- History Café & Bistro - 9 Dec
- Chateau de C.A.F.F.E.I.N.E.E.S - 11 Dec
- The Turf Restaurant & Bar - 13 Dec
- Tap It Out - 16 Dec
- Tavern 13 - 19 Dec
- Espressoul - 20 Dec
- Tom, Dick & Harry's (Oasis Ara Damansara) - 22 Dec
Will I see you at the finale?
Til the next time, stay beautiful!
xoxo,
yin
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